Press kit

At a glance

App

Hale & Hearty Food Diary

Developer

Stribog IT Solutions Private Limited, India

Co-founder

Pooja Sambare

Launch

28 October 2026

Platforms

iPhone, including iPhone Duo, and Apple Watch

Works with

Apple Health, Siri, Shortcuts, widgets, Control Center, Action button

Category

Health & Fitness · Rated 16+

Price

Subscription: US$8.99 a month or US$59.99 a year, with a free trial (1 week monthly, 2 weeks yearly). A subscription is required after the trial. Prices vary by country. Family Sharing for up to six people.

App Store

apps.apple.com/app/id6804221804 (live from 28 October)

Press contact

info@stribog.com

About the app

In one line

A supportive food diary for iPhone and Apple Watch. Body awareness, not calorie obsession.

Short description

Hale & Hearty is a food diary that stays on your side. Log a meal by describing it, photographing it or scanning a barcode, and see how what you eat connects to how you sleep, move and feel. No food is “bad”, nothing you enjoy is penalised, and every suggestion is something to add, never something to cut.

Longer description

Most food apps keep score against you. Hale & Hearty doesn’t. You log meals, water, supplements and how you feel, and the app reads them alongside your sleep, movement and cycle from Apple Health. Its Nutrition Support Index only ever builds as you nourish yourself; it never drops because you ate something indulgent. Ask Hale, the built-in assistant, answers questions only your own diary can answer, like “Did I get enough iron today?” or “Why am I so tired this week?”, checks a restaurant menu against your allergies, and writes recipes around what you can eat. Goals adapt to 16 health conditions, symptom patterns are shown as correlations, never verdicts, and everything works from your wrist, a widget or Siri.

Key features

• Describe it, snap it or scan it. A sentence, a photo or a barcode becomes a logged meal with its nutrients.
• A day that only builds. The Nutrition Support Index moves from Low to Highly Supported, in words, not a score.
• Ask Hale. Answers from your own logs, sleep and cycle; checks menus (“You can eat”, “Worth asking”, “Sensitive to”); writes recipes around allergies.
• Goals that know your health. Targets adapt to 16 conditions, including anaemia, PCOS and high blood pressure, and explain why.
• The whole picture, with Apple Health. Sleep, movement, water and cycle phase sit beside what you ate.
• Patterns, never verdicts. See which foods tend to turn up alongside how you feel. Correlation, never causation.
• Off the phone. Log from Apple Watch, a widget, Control Center or Siri.
• Weekly and monthly recaps, plus plain-language reads on fibre, sleep, hydration and the cycle.

Privacy

No account, no analytics, no ads, nothing sold. Logs live on the device and in the user’s own private iCloud, which Stribog cannot read. AI features ask permission first, and requests go to providers that don’t keep them or train on them. Details in the privacy policy.

Hale & Hearty is a wellness tool, not a medical device, and does not provide medical advice.

The story

Pooja Sambare, co-founder

Pooja Sambare is the co-founder of Stribog IT Solutions, the independent Indian studio behind Hale & Hearty Food Diary.

The app began with her own gut. Living with bloating and stomach aches, Pooja kept a homemade food diary in Apple’s Freeform app: a photo of every meal, a note of what she’d eaten, and how she felt afterwards. She tried cutting foods out on her own, dealing with the pain day after day, and still couldn’t pin down the cause.

Hale & Hearty started as the tool she wished she’d had: a simple journal for logging food and symptoms side by side. It grew into a food diary that helps people understand what works for them, built on her belief that food is not the enemy.

“Food is about more than numbers. It’s nourishment, joy, culture and celebration, something that brings people closer together. I wanted a food diary that helps you understand what works for you, without ever treating food as the enemy.”

A second quote, the bio in short and long versions, and high-resolution portrait, square and informal photos are in the download.

Logo, icon and screenshots

The download has the 1024 px app icon (square and rounded), the wordmark for light and dark backgrounds, all 11 iPhone screenshots, 7 Apple Watch screenshots, and a short note on using the name and assets.

Please write the name as “Hale & Hearty”, not “Hale”. Ask Hale is the in-app assistant.

Contact

For interviews, review access, quotes or anything else: info@stribog.com.